In an era defined by desk jobs and digital interactions, the health and well-being of our workforce are more critical than ever. Prolonged sitting, often compounded by the isolation of remote work, is silently contributing to a range of physical and mental health issues among employees. As leaders, we have a responsibility - and an opportunity - to foster a culture that prioritises active living, and one of the most innovative ways to do this is through active corporate gifting.
This isn't just about handing out branded water bottles. This is about a strategic approach to gifting that inspires movement, encourages outdoor pursuits, and promotes a healthier, happier, and more productive workforce. At Monty&Ridge, this philosophy is at the core of what we do. We believe in gifts that don't just sit on desks but get used, creating positive experiences and fostering a healthier lifestyle.
The silent crisis: sedentary work and its impact
The statistics paint a stark picture. A significant portion of the workforce spends up to three-quarters of their day seated. This sedentary lifestyle is a major contributor to:
- Musculoskeletal conditions (MSKs): These are rampant - in the UK alone, MSK problems accounted for 20.8 million lost work days in 2020, making them the second most common cause of sickness absence. Conditions like back pain, neck pain, and shoulder pain are directly linked to prolonged static postures and lack of movement, often leading to chronic discomfort and reduced independence.
- Reduced productivity and focus: While it might seem counterintuitive, sitting for long periods can actually hinder cognitive function. Physical activity, even short bursts, increases blood flow to the brain, enhancing memory, creativity, and problem-solving skills. Studies have shown that physically active workers take 27% fewer sick days. A 2023 Harvard Business Review study found that physical activity improved sleep quality, vigour, and task focus the next day, leading to increased productivity. (Link to this article is below)
- Mental health challenges: The link between physical activity and mental well-being is undeniable. Exercise releases endorphins, reduces stress and anxiety, and can significantly improve mood. For remote workers, who may already feel disconnected, the lack of incidental movement and social interaction further exacerbates feelings of loneliness and negatively impacts mental health.
- Increased absenteeism and healthcare costs: Unhealthy employees are, unsurprisingly, more prone to illness and injury. This translates directly into higher absenteeism rates and increased healthcare expenditures for businesses. Research by Deloitte, published in May 2024, shows that investing in employee wellbeing yields an average return of £5 for every £1 spent. A substantial ROI! (Link to this article is below)
- Higher employee retention: In a competitive talent market, employees are increasingly looking for companies that genuinely care about their wellbeing. Organisations that invest in comprehensive wellness programs, including those promoting physical activity, often report higher employee satisfaction and loyalty, leading to better retention rates. When employees feel looked after, they are more likely to stay.
The solution: gifts that inspire action
This is where active gifting becomes a game-changer. Instead of standard corporate swag (who needs another branded pen?!), imagine providing gifts that empower employees to embrace movement and explore new activities:
- Running hampers: Gear that makes those morning jogs more enjoyable, from high-quality socks to hydration packs.
- Cycling hampers: Essentials for hitting the trails or commuting by bike, like puncture repair kits, gloves, or energy snacks.
- Wild swimming and watersports hampers: Items that encourage dipping into nature's swimming pools, from quick-drying towels to thermal flasks, or even introductory vouchers for watersports lessons.
- Pamper hampers with a purpose: While traditionally focused on relaxation, these can be framed to encourage recovery post-activity, emphasising the importance of winding down after exertion.
- Gourmet food and drink hampers for active lifestyles: Curated selections of nutritious snacks and refreshing drinks that fuel adventures, encouraging employees to use them for picnics after a hike or sharing with friends post-game.
These aren't just gifts; they are investments in your employees' physical and mental health. They are tangible demonstrations of a company culture that values wellbeing, encourages balance, and inspires a vibrant, active lifestyle.
The benefits of active gifting go beyond the individual. By embracing active gifting, you can expect to see:
- Boosted morale and engagement: Employees feel genuinely appreciated when gifts reflect their wellbeing and interests. This leads to increased motivation and a stronger connection to the company.
- Increased productivity and creativity: Physically active employees are sharper, more focused, and more resilient. Encouraging movement directly contributes to a more dynamic and innovative workforce.
- Reduced sick days: Proactive health management through activity can significantly decrease the incidence of MSK conditions and other lifestyle-related illnesses, leading to fewer absences and draw downs on health insurance.
- Enhanced employee retention: Showing a clear commitment to employee health and happiness fosters loyalty. When employees feel cared for, they are more likely to stay, reducing recruitment costs and preserving institutional knowledge.
- A stronger, more positive company culture: Active gifting helps build a culture where health is celebrated, and well-being is integrated into the fabric of the workplace, fostering a sense of community and shared values.
Active gifting is more than a trend; it's a powerful tool for building a healthier, happier, and more productive workforce. By offering gifts that inspire movement and promote wellbeing, you're not just giving a present, you're investing in the long-term success of your most valuable asset: your people.
Contact us today at corporate@montyandridge.co.uk to explore our unique range of active gifting options and discover how we can help you inspire movement and appreciation within your team.
Further reading:
https://hbr.org/2023/05/to-improve-your-work-performance-get-some-exercise
